Overview
Laura Jozwiak is an accomplished leader in fleet management and client experience, with over 30 years of proven success in driving organizational growth, enhancing client satisfaction, and achieving operational excellence. With deep expertise in strategic leadership, she has helped organizations transform their client relationships and achieve sustained business results through collaborative, data-driven solutions that deliver value today while building a vision for the future.
With expertise in client experience strategy, business development, and change management, Laura has led significant initiatives, including guiding clients and teams through the successful merger of three major fleet management companies and scaling Wheels from $3 billion to $10 billion, with 1 million vehicles across North America.
Using innovative approaches and proven methodologies, she has helped organizations and their leaders improve performance, increase efficiency, and drive loyalty. Laura is also a passionate advocate for purpose-driven leadership and equitable education. She serves on the Board of Directors for Intrinsic Schools, where she contributes to advancing access to high-quality education in Chicago. Her leadership philosophy centers on empowering others to succeed through collaborative partnerships and strategic insight.
She has held key senior leadership positions at Wheels, Inc. and EMKAY Fleet Management, progressing through roles of increasing responsibility over three decades. As Chief Client Officer at Wheels, she led comprehensive strategies encompassing client management, account relations, analytics, strategic programs, international strategy, and partnering with executive teams on key initiatives that enhance client value, strengthen operations, and drive growth.
Experience and Expertise
Laura’s key areas of expertise include:
- Designing and executing comprehensive client growth, retention, and satisfaction strategies that drive measurable business results.
- Leading organizational transformation and change management initiatives, including successful navigation of major mergers and integrations.
- Developing and implementing data-driven solutions that enhance fleet performance, efficiency, safety, and sustainability.
- Building and leading high-performing client-facing teams dedicated to delivering exceptional service and value.
- Driving new business growth and client retention while consistently achieving year-over-year growth targets.
- Creating and implementing sales training programs and client results methodologies that enhance business development effectiveness.
- Facilitating strategic partnerships with clients to understand their goals, challenges, and opportunities, and tailoring solutions for measurable impact.
- Operational excellence across fleet management functions, including purchasing, registration, taxes, and technology implementation.
Clients
Laura has worked with clients across diverse industries, helping them make informed, data-driven decisions that improve fleet performance and align with evolving mobility needs. Her client-first philosophy guides her approach—partnering closely to understand clients’ goals and deliver solutions that create lasting value. Areas of focus have included:
- Scaling organizations through major mergers and acquisitions while maintaining client satisfaction and team engagement
- Securing significant new business growth, including the largest new business signing in company’s history
- Leading comprehensive client experience transformations that integrate innovative technology and process improvements
- Developing strategic programs that drive efficiency, safety, and sustainability across fleet operations
- Building analytics capabilities that enable clients to make better, data-informed decisions
- Creating training and development programs that enhance team effectiveness and client service delivery
- Establishing international support structures to serve global client needs or understanding the challenges and complexities of driving change to achieve tangible business results.
Education and Professional Associations
Laura holds a Bachelor of Science in Business Administration with a concentration in Management from Western Governors University. She has also completed coursework in Russian at the University of Illinois-Chicago.
In addition, Laura has demonstrated commitment to advancing the fleet management industry through active leadership in professional associations:
Automotive Fleet & Leasing Association (AFLA)
- Served in progressive leadership roles: Secretary, Vice President, President, and Past President (2018-2022)
- Served on the AFLA Governance Board, ensuring fulfillment of the mission to equip corporate fleet and mobility professionals with tools, connections, and knowledge to grow the industry
Intrinsic Schools
- Board Member (2024-Present)
- Contributes to advancing equitable access to high-quality education in Chicago
- Supports the school’s mission to develop critical thinking and communication skills while teaching EPIC values of Empathy, Perseverance, Identity, and Curiosity
Learn More
For additional information about The Executive Edge®, please contact us at:
Phone: 1.630.404.2256
Web: http://www.theexecutiveedge.net/
